Bill Moggridge says, anything altered by man or there is a man-made thing we see, is a design.
After watching this video clip ‘What is Design’ with speaker Bill Moggridge, and the education I’ve learnt from this media I have come to my own explanation of ‘What is design’. The term ‘Design’ is a human-thought-up-concept(s), or imaginative-concepts and the human actually wanting to make the concept real, whether by physical means, through digital-media, software, or by story-telling, etc. And in that process-making and thinking, designers wants to communicate something, that something to help shape understandings – of our individuality and our relationships, our surroundings and livelihood, our living world and the natural environment.
Thus, Moggridge introduces to his audience of an individual who attempts to do these above things to promote understanding of our connections and relationships with people, the natural environment and the earth. The mentioned man that viewers and the audience come know is the Japanese designer and Anthropologist, Shinichi Takemura. Takemura brings his (earth) globe design to help communicate his understanding, ideas and values that could be appreciated by all of us, if we want to take better care of our one- and only living world.
There are good and bad designs everywhere, and Moggridge give examples of good designs by the award winning designer Jane Thompson, the U.S. Design Research Company and the Green Building Council. He also noted noteworthy designs produced by the Bauhaus and the architectural successes by Frank Geary.
Bad designs are evident when there are apparent problems between interaction design and technological design, and the showcase example is a Japanese design organisation attempt to allow the function of mobile phones to purchase drinks from vending-machine, which proved to be very inconvenient to any users.
Successful designs should harness the subconscious mind; remember not to design for oneself; make prototypes and test things; design to understand people; design in contexts of personal, social and environmental matters.
Moggridge specifically demonstrates knowledge to listeners that design processes has broadened very much, because today we have other design principles and we do not have just have design products and mechanics, but there are Service Design, Interaction Design, Web and Communication, Interior Design, Fashion Design and Graphic Design.
In other words I understood Moggridge words, is that design has evolved and improved by discovery of new technology, new materials, new thinking, new ideas, different (or new) values, importance and requirements for human needs and meeting challenges.
The First Lady of the America’s White House presented her understanding of the importance of designs that may influence the world for the better, especially in her ambition to improve education for the young in the U.S. She value thinkers and designers that may create opportunities for the future generation. Personally I think a quote that I’ve noticed that share the same principle of the First Lady’s speech is the Native American proverb,
We do not inherit the earth from our ancestor; we borrow it from our children.
I think the message carried by this video should be well noted by industrial designers because the message is about increasing awareness of a global feeling in design- how design may make influence on matters and issues at individual, regional, national and global levels. Vice versa, how those aspects may also influence the making of design. And because there are negative side-effects generated by all of us that harms our planet, e.g. land clearance, using finite resources, polluting the environment, etc, it is of importance as designers to make good use of concepts to better the today and the future for new generations to come.